6 pounds, 14 ounces
July 28, 2008
Japanese companies are always looking to meet the needs of the "niche-ist" of niche markets. For example, top-selling record label Avex has discovered a new way to reach extremely anti-social sets — the NEET (Not in Education, Employment, or Training), and the most reclusive of the recluses, the hikikomori. Most believe that these groups’ refusal of social participation stems from their lack of social skills. The hikikomori almost never socialize with other people and prefer to spend their time in their bedrooms, completely locked away from the world. The total numbers of NEET and hikikomori may have been overestimated in the past, but they do exist to some extent and are mostly male.Thanks Amy, amazing stuff (and incredibly creepy!)
"Avex is trying to reach these groups with a new DVD — part "corporate social responsibility," part traditional content delivery, and part talent blog/model promotion. The DVD is called Miteiru dake (Just Looking), and it features various talent/models just staring straight ahead. That’s right, the models on the DVD do very little other than stare straight at the camera. According to the website, the idea is to get young males who aren’t used to socializing with women to become more accustomed to making eye contact and/or handle the fact that a sentient being sits across from them and awaits interaction. The DVD hopes to cure those afflicted with shyness so that they may rejoin society."